WOLF ALICE / BEAUTIFULLY UNCONVENTIONAL

Wolf Alice, in perfectly consistent form, continue to stamp their mark on 2017 as the campaign towards the release of their upcoming album ‘Visions Of A Life’ grows stronger, more exciting and reassures the point that their debut success was not a fluke. Wolf Alice have released three singles ahead of the new LP which is set for release at the end of this month (September 29th). One thing we’ve certainly note as they continue to tease us with singles prior to the release of the full album is that their eclectic sound and ability to produce music with a multitude of different vibes and perspectives is stillvery much in tact. When you look at lead single ‘Yuk Foo’ they deliver a fast paced aggressive and wild statement to the world, whilst the newest single (released in the middle of August) has a much more pop oriented, funky sound. 

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Now Wolf Alice have released the music video for their third single ‘Beautifully Unconventional’ and it’s a cool and aesthetically different side to the band as they don a 50’s style, with drive in movie theatre fonts at the beginning and re-enacting a performance harking back to American band stand, reminiscently portraying legends like Dusty Springfield or Buddy Holly. It’s a clean and precise visual with appears as a wild juxtaposition when you consider there feral and unpredictable sound. But as mentioned before, Wolf Alice don’t have only one musical persona, flipping effortlessly from a heavy and striking track like ‘Yuk Foo’ or ‘Fluffy’ and then follow it up immediately with a lighter, more contemporary pop sound like ‘Bros’, ‘Freazy’ and now ‘Beautifully Unconventional’. It appears to poke fun and comment on conforming, and points towards individuality and casting your own style without fear of alienation. A message that many bands have shot out over the years but in 2017 when the radio is all about following the leader, adapting to the latest fads and trends, even to the point of everybody releasing a Despacito-esque Latin inspired track, hoping you’ll draw an audience of a similar size to all the front runners in the commercial market. Wolf Alice have never seemed impressionable nor impressed when it comes to this dilution of music in the mainstream and continue to do their thing whilst pointing out what these bands and artists are clearly missing… and we love them for it. 

Words by Stuart Green (@mojo20_music)

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